Visual Designer, Photographer & Social Media Specialist at KURU Footwear. KURU Footwear is a wellness brand that strives to eliminate foot pain while offering proper comfort and support.
My responsibilities were as followed: Photograph lifestyle content and product shots for the website, social media, and emails. Organize photo shoots, create mood boards, and stylize models and sets to capture relevant material. Managed multiple social media platforms connecting our audience, who suffer from plantar fasciitis, through contests, take-overs, and trivia/polls, etc. while tripling Instagram and doubling Facebook followers. Redesigned shoebox packaging, packing slip, shoe tongue tags, and other materials.
Arts Festival Weekend hosted by Providence Church West Chester.
Two evenings back-to-back starting with a Comedy Night and then the next day with film screenings, live dance + music performances as well as a fine art exhibit. I was stoked to design the poster + promo for this event as it is based on the Book of Ecclesiastes, with the theme being “the search for the meaning of life.” The turn out was amazing and we hope it blessed so many people.
Lead Designer / Social Media Coordinator
Implemented the rebranding of Woodloch Resort. Orchestrated with marketing team to create, market and sell a passion brand. I designed and overlooked all website assets, collaterals, look-books, brochures, rack cards, logos, campaigns, billboards, web ads, property maps, etc. Commandeered the quarterly WLP print & digital magazine/newsletter. I managed 9 multiple social media platforms for 5 Woodloch property accounts. Created original imagery, GIFs, videos, Geofilters, etc. for engaging social media content.
Event branding for Penn State's 2016 TEDx conference. Worked on a design team with Tori Mortenson and Dan Lindsey to completely brand the 2016 theme of Drive Y(our) Reality.
Responsible for all print and web collateral including initial branding, event programs, badges, logo animatic, web design, social media imagery, and various promotional items.
The B★Team was a summer internship showcase featuring the Penn State Graphic Design Class of 2016. Branding and conceptual design was created with 17 other classmates to develop marketing content and collateral for a large film event and reception attended by hundreds.
Responsible for logo design, design of player cards, team polaroid picture, posters and programs.
"Phil" my glass! This liquor bottle showcases a beloved and rather furry meteorologist who lives in Gobbler's Knob, you know him as Punxsutawney Phil. We celebrate his special day on Feburary 2, GroundHog Day!
Hidden beneath the cap of this bottle you will find one of two seasonal icons - a snowflake or a sun. Prior to twisting off the reveal, predict whether or not we will see 6 additional weeks of snowflakes this year.
There once was a grandmother named Gigi! She was quite the character this woman. She grew up on a farm, cooking with fresh produce and meats. She was the original Farm to Table. Everything she made was extremely fresh and mouth-watering. She had many children and grandchildren who grew up eating her spectacular meals. She would always tell her family “You are what you eat kids, you are what you eat!” Gigi’s recipe book transformed into a menu that displays family members as their favorite meals she prepared. Since Gigi was a bright and quirky soul you will find vibrant aesthetics and collages to display her personality. The wooden recipe book cover represents her large farm table that the next generation still gathers around today.
A paper sample collection created for graphic designers. The set features different paper weights and textures with a cute or vulgar "graphic design pick-up line" on each of them.
Created and Collaborated with fellow designers Alexandra Mos, Melanie Socash and Emma Schneider. Responsible for conceptual thinking, typography and sewing the box.
A small collection of various pieces of my work through paintings, colored pencil, pen and ink, etc.
The 45th annual film festival showcasing experimental videos designed by the Penn State Graphic Design Class of 2016. Collaborated with 17 design classmates to create the branding, posters, social media, invitations, web design, programs, teaser trailers and the final showcase event.
Responsible for branding, collage design and email invitation assitant.
A series of high-fashion spreads in the context of 'W' Magazine. Responsible for all art direction including makeup design, costuming, experimental typography, magazine layout, copy writing
and DSLR photography.
Inspiration derived from glamorized Park Rangers.
Created several experimental videos using unique filming, animation and editing techniques. All the videos were showcased in the 45 Follies event (see 45 Follies for more details).
*Social Issue: Domestic Abuse - Gold Award | Graphis New Talent 2017*
A magazine that is released biannually analyzing trends of kinesiology such as
exercises and physical activities, including information on fitness, health and nutrition.
This specific magazine features categories as such: yoga, extreme range of motion, ballet, etc.