EM•BODY

This brand identity stemmed from the roots of Yoga. This logo displays the ebb and flow of life and yoga practices. The “EM” is separated from “BODY” because the creator of this practice’s name is Edie Mason. She believes in taking ownership in body health through different daily practices such as proper nutrition, stretching, and exercise. The logo’s physical attributes represent the organic flow of life — similar to a natural elements like a river, blood vessels, yoga positions and a heart beat.