Woodloch renovated an old house on the resort property and recreated a coffee house. The name "Gigi" derives from the resort family's Great Grandma. She lived in this house when Woodloch opened in 1958. Today the resort wanted to continue to capture the spirit fo Gigi in this coffee house.
The large "G" in the logo represents Gigi's coffee mug. The logo also utilizes negative space to create coffee steam and tree trunks.